SINGLE EVENT LITIGATION
DECEMBER 2022 EDITION
The CAMG Advantage
Consumer Attorney Marketing Group (CAMG) was founded in 2010 and earned a strong reputation for professionalism across all of its offerings. CAMG has conducted thousands of mass tort and single event legal-marketing campaigns nationally and regionally.
Our comprehensive suite of services includes response-driven legal marketing, contract servicing and acquisition, and retrieval and review of medical records. CAMG also offers phone management, telemarketing, data distribution, and publishing services.
All that you have come to expect from CAMG – ethical campaigns, complete transparency, and innovation – enable greater efficiency, success, and excellent service.
The Complete Package, Done Right
camginc.com • 800-600-CAMG
Table of Contents
| <a href="#tsepa">Top Single Event Practice Areas</> | 7 |
|---|---|
| <a href="#dmaoverview">DMA Overview By Market</> | 8 |
| <a href="#underspending">Top 20 Underspending DMAs</> | 9 |
| <a href="#overspending">Top 20 Overspending DMAs</> | 9 |
| <a href="#nmlsam">2020/2021 National Monthly Legal Spend for All Media</> | 10 |
| <a href="#ynlsam">Yearly National Legal Spend for All Media</> | 10 |
| <a href="#nsd">National Spend - Digital </> | 10 |
| <a href="#ncdr">National Cable Dayparts Ranked by Last 12 Months' Legal Spend</> | 11 |
| <a href="#rnls">Top 10 Ranked Networks by Legal Spend</> | 11 |
| <a href="#st">Spanish Television</> | 12 |
| <a href="#mmsb">12-Month Media Spend Breakout</> | 13 |
| <a href="#nmsm">National Media Spend by Month</> | 13 |
| <a href="#aapi">Auto Accident-Personal Injury</> | 14-15 |
| <a href="#bankrupt">Bankruptcy</> | 16-17 |
| <a href="#bizlit">Business Interruption</> | 18-19 |
| <a href="#dui">DUI</> | 20-21 |
| <a href="#famlaw">Family Law</> | 22-23 |
| <a href="#hurricanes">Hurricanes</> | 24-25 |
| <a href="#immiglaw">Immigration Law</> | 26-27 |
| <a href="#medmal">Medical Malpractice</> | 28-29 |
| <a href="#nhe">Nursing Home Elder Abuse and Neglect</> | 30-31 |
| <a href="#abuse">Sex Abuse</> | 32-33 |
| <a href="#ssd">Social Security Disability</> | 34-35 |
| <a href="#trucking">Trucking</> | 36-37 |
| <a href="#wc">Workers' Compensation</> | 38-39 |
Greater Efficiency & Maximized Optimization
Ethics and Transparency
Our Legal Marketing Index gives law firms access to relevant data and trending statistics in Mass Tort and Single Event litigation. You get complete transparency regarding marketing success and failures so that you know what works and what does not. The transparency enables you to make informed changes to your marketing approach to improve your ROI.
The Legal Marketing Index covers top practice areas and gives you specific and relevant information. The information helps your law firm to thrive in local and national litigation while maintaining the legal industry’s highest ethical standards.
Sharing the latest legal-marketing data and related information provides you with complete transparency on current marketing trends. Instead of scattering your marketing efforts across multiple channels and vehicles, the Legal Marketing Index delivers highly useful information that enables you to more specifically target your marketing efforts.
What is the Legal Marketing Index Single Event Litigation Edition?
Consumer Attorney Marketing Group created the Legal
Marketing Index so that pertinent data about single event media spending and marketing trends are made available to attorneys focused on these specific practice areas. We use research from media monitoring companies, as well as our own proprietary data including response metrics, to help law firms maximize
their results.
Great Data In Equals Great Decisions Out
Consumer Attorney Marketing Group knows you need good data to make good decisions and we’ve got it! Many of the firms who have made the decision to use us are seeing a minimum 40% increase in efficiency as soon as they leverage our tracking and optimization program.
Utilizing Data is One of the Keys to Our Success
6
Sep 2021 - Aug 2022 Top Single Event Practice Areas
7
8
DMA Overview by Market
*This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.
* 12 Month Spend (Oct 2021 – Sept 2022)
Top 20 Underspending DMAs **
*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey)
**Compiled from last 12 months of data from Top 100 DMA’s Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.
Top 20 Overspending DMAs **
Proprietary CAMG Response Data
*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey)
**Compiled from last 12 months of data from Top 100 DMAs Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.
9
2021-2022 National Monthly Legal Spend for All Media
(Including Digital)
This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.
Yearly National Legal Spend for All Media
National Spend - Digital
Data provided by Nielsen Ad Intel
10
National Cable Dayparts
Ranked by Last 12 Months’ Legal Spend
Top 10 Ranked Networks by Legal Spend
Oct 2021 - Sep 2022
Data provided by Nielsen Ad Intel
11
Spanish Television
2021-2022 National Monthly Legal Spend for Spanish TV
Top Spanish Networks Last 12 Months
Spanish: Network
vs. Cable TV
Data provided by Nielsen Ad Intel
12
12-Month Media Spend Breakout
National Media Spend by Month
Data provided by Nielsen Ad Intel
13
Auto Accident—Personal Injury
Over 6 million car accidents occur on U.S. roadways each year, causing injuries to approximately 3 million people and 43,000 deaths. Auto accidents and personal injury cases make up the top single event practice area purchased for local television spend in the United States.
Consumer Attorney Marketing Group excels at personal injury campaigns and can provide attorneys with a steady flow of qualified cases. Our signature marketing program and unique commercial production style will drive personal injury cases to your firm, generating the highest consumer response at the lowest cost, from auto, semi-truck or motorcycle accident cases to slip-and-fall.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
14
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $346,389,142
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
15
Bankruptcy
According to recent statistics, over 770,000 individuals and businesses filed for bankruptcy protection in 2018 and 97% of these bankruptcy filings were by consumers. Most personal bankruptcy cases are due to financial hardships. People may have insufficient income to cover unexpected expenses such as job loss or medical bills.
Prospective clients who consider filing for Chapter 7, 11 or 13 bankruptcy are likely looking for an attorney to help them with the intricate process. Consumer Attorney Marketing Group has the creative and media buying experience to help you run an effective campaign.
16
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $3,159,422
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
17
Business Interruption
Small businesses throughout the country have been filing business interruption claims related to mandated closures during the COVID-19 pandemic. Insurance companies have been denying these claims. Businesses, including restaurants, retailers, dental practices, and entertainment venues, rely on these payments to survive. Business owners are filing Business Interruption lawsuits seeking coverage for business losses.
18
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
$13,787,989
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
19
DUI
The National Highway Traffic Safety Administration says about 1.5 million drivers annually are arrested for driving while under the influence of alcohol or drugs. Alcohol-related accidents total more than $44 billion in legal costs, including court-ordered fees, fines, and substance abuse counseling.
DUI convictions often result in license suspension,
probation, and prison for repeat offenders. Drivers charged with DUI offenses need legal help right away. CAMG combines marketing and creative services to grab the attention of prospective clients. We position your law firm as a trusted local authority and use response-driven media buys to deliver more clients while improving your ROI.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
20
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $438,367
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
21
Family Law
Every six seconds, there is a divorce in America. The likelihood of divorce for a first marriage is around 41%, according to Pew Research Center and the CDC. For subsequent marriages, the rate is higher. Family law practices run the gamut from adoptions and custody issues to domestic partnerships and paternity suits, as well as post-divorce modifications, spousal and child support, prenuptial and postnuptial agreements.
When prospective clients need assistance with divorce or annulment, child custody and visitation rights, enforcing child support payments and spousal maintenance/alimony, they need an attorney they can trust. CAMG can produce a commercial for your firm that conveys this message to
prospective clients. Our response-driven marketing model has helped thousands of attorneys and law firms throughout the country.
22
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $3,027,165
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
23
Hurricanes
Hurricanes are the most destructive of natural disasters. According to the Congressional Budget Office, an estimated 1.2 million Americans live in coastal areas that are at risk of substantial damage from hurricanes. Substantial damage is defined as at least 5% of average income. The estimated government costs of hurricane damages is $28 billion a year. The average annual damage costs is expected to increase to $39 billion, due to increased development at the coastline and global warming.
When a hurricane strikes, people experience devastating loss. Many need the assistance of an attorney to navigate the system. Timeliness and sensitivity are essential to legal marketing for hurricanes and other natural disasters. CAMG can produce commercials and get spots on the air within days, targeting your message to the right audience, as well as handling your digital marketing campaign.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
24
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $14,816
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
25
Immigration Law
The U.S. immigration and naturalization system impacts millions of people each year who may seek nonimmigrant visas to study, travel or work in the United States, as well as immigrant visas for those who wish to relocate permanently. Many of these people will need the help of an attorney to navigate the system of immigration and naturalization.
Whether your prospective clients need deportation defense, assistance securing an employment, entertainment or investor visa, or another immigration issue, you need to deliver the right message and to target your marketing to the most likely prospective clients. CAMG delivers effective creative and data-driven marketing that gets you results.
26
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $370,892
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
27
Medical Malpractice
Researchers at Johns Hopkins say more than 250,000 people in the United States die due to medical errors. Medical errors are the third-leading cause of death after heart disease and cancer. A third of patients admitted to hospitals suffer a medical error. Preventable medical errors cost billions of dollars annually in the United States.
Misdiagnosis or delayed diagnosis and childbirth injuries, as well as errors in medication, anesthesia, and surgery, cause injury or death in a significant number of Americans each year. Hospital infections caused by bacterial, viral, or fungal pathogens may also cause injuries or death.
CAMG produces compelling creative to help brand your firm and drive prospective clients to you. Our experienced media team tracks, analyzes, and optimizes media buying to make sure your message is targeting the right audience and bringing in qualified cases at the lowest possible case cost.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
28
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $2,437,215
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
29
Nursing Home Elder Abuse and Neglect
Approximately 1 in 10 Americans ages 60+ have experienced some form of elder abuse, which can include physical, emotional and sexual abuse as well as financial fraud, exploitation, neglect and abandonment. Elders who have been abused have a 300% higher risk of death when compared to those who have not been mistreated.
Additionally, while often unreported, elder financial abuse and fraud costs elderly Americans $36.5 billion per year. Cases involving elderly people in nursing homes include failure to provide necessary services, including nutrition, clean accommodations and amenities. Lack of medical services is another form of abuse, such as missed medication and dispensing the wrong medication.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
30
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $2,714,835
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
31
Sex Abuse
Numerous states have passed or will be passing laws to extend the statute of limitations for sex abuse cases this year and ahead.
For example, New York State’s Child Victims Act provides a one-year window for sexual abuse victims of any age in New York to take legal action, including cases that had expired under the previous statute of limitations. Within hours of going into effect, hundreds of people filed sex abuse claims.
Growth in sexual abuse claims is expected in other states. Lawsuits have been filed on behalf of
survivors who were abused in religious institutions, scouting organizations, schools, hospitals, and by
individual perpetrators.
32
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $21,018
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
33
Social Security Disability
More than 9 million Americans are already collecting Social Security Disability (SSD). However, it’s important to note that over two-thirds of new SSD applicants are rejected each year. We’re here to help you reach these people.
Consumer Attorney Marketing Group has a proven track record of success and we offer the most effective television advertising in the industry. Our sophisticated marketing program, which is based on tracking analysis and optimization, targets claimants and consistently generates the SSD cases you need to drive profits to your law firm.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
34
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $6,918,529
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
35
Trucking
Every year, thousands of Americans are killed due to the negligence of trucking companies and their drivers. More than 500,000 accidents per year involve large commercial vehicles such as 18-wheelers. The size and weight of these trucks can cause massive damage when they are operated or maintained improperly.
The fight to get a piece of this market is highly competitive with firms spending over $30 million per year in local television advertising alone. Let Consumer Attorney Marketing Group, with our incredible team of experienced media buyers and analysts, bring in these trucking cases for you at the lowest possible cost.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
36
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $31,376,094
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
37
Workers' Compensation
More than 4,500 workers in the United States die on the job each year and over three million are injured. An AFL-CIO report estimates the number of workplace injuries to be between 7 – 11 million annually. Workers’ Compensation practice area has the second highest local television spend in the United States.
Consumer Attorney Marketing Group can help you bring prospective clients to your firm and increase your caseload with qualified leads. Our formula for producing advertisements is proven to motivate potential clients to call. Workplace injuries are extremely common and CAMG will help you connect with the people who are searching for qualified counsel.
Response Data
Time of Day
Response Data
Day of Week
The above charts are derived from the analysis of proprietary CAMG campaign data
38
Top 10 Markets
by Per-Person Spend
Sep 2021 - Aug 2022
Total Monthly TV Spend
All Markets
Total Spend - $5,914,632
Top 10 Markets
by Sep 2021 - Aug 2022 Spend
Sep 2021 - Aug 2022
Spend by Spot Length
Data provided by Nielsen Ad Intel
39
CAMG is an advertising agency that works exclusively with law firms. Our transparent approach provides your firm with media schedules, pricing, and performance metrics every week. We combine media-buying expertise, industry experience, and intensive analytics to deliver the most effective TV, radio, out-of-home, paid social, and digital campaigns.
We specialize in helping law firms go directly to consumers to acquire new cases with no back-end referral fees. We use extremely efficient tracking, analysis, and optimization processes to ensure your case costs are as low as possible.
Steve Nober
Steve Nober, Founder and CEO of Consumer Attorney Marketing Group (CAMG), has been a major force in the Advertising, Internet and high-tech media industries for almost three decades.
Steve has an extensive background in mergers & acquisitions as well as private equity and venture capital fundraising. He served as President & COO of Mercury Media, one of the industry’s largest direct response media management agencies in the country. Prior to Mercury, Nober served as President & COO of TouchCommerce, the online leader in chat technology, call center management and online conversion solutions.
It is Steve’s aim to stay on the cutting edge of best marketing practices that lead to the highest level of success for his clients at no risk to their ethical standing. As such, he has made CAMG’s proprietary data available to clients with the trademarked Legal Marketing Index®. With detailed, in-depth demographic information, spend data, heat maps and more for mass tort and single event practice areas, CAMG is set apart in the industry as the provider of relevant, up-to-date information.
Steve speaks nationwide regarding CAMG’s best practices and conducting ethical and highly successful marketing campaigns. He serves on Electronic Retailing Association magazine’s advisory board and contributes to its monthly publication. He is also an active member of the Direct Response Marketing Alliance (DRMA) and is on the California State University Northridge (CSUN) Executive Alumni Board, where he speaks regularly in the Business and Marketing academic departments.
A longtime marathon runner (45), ultra-marathon runner (15), and Ironman triathlete, Steve is dedicated to hard work and pushing beyond the limits in both his personal and professional endeavors. He resides in the Los Angeles area with his wife and has two sons.
