MASS
TORT
AUGUST 2023 EDITION
It’s All About the Marketing Data
If you market your law firm the same way every year, intuition likely drives your efforts. It is time to focus on marketing data and stop relying on intuition. Many traditional advertising models for attorneys and law firms use intuition, which is a mistake. Odds are much of the effort is wasted and so is much of your marketing budget.
CAMG employs data-driven Mass Tort and Single Event marketing tools to conduct thousands of successful legal marketing campaigns across the nation. We never guess because we have data that drives our marketing decisions on behalf of our clients. Data also helps to show what works and provides you with complete transparency of costs and results.
Our data-driven approach to marketing for law firms and attorneys enables continual adjustments to give you the best possible ROI for your marketing dollars.
Sign up to get your copy of the Legal Marketing Index® at camginc.com/lmi
The complete package, done right
Call CAMG today at
(800) 600-CAMG (2264)
Greater Efficiency & Maximized Optimization
Ethics and Transparency
Our Legal Marketing Index gives law firms access to relevant data and trending statistics in Mass Tort and Single Event litigation. You get complete transparency regarding marketing success and failures so that you know what works and what does not. The transparency enables you to make informed changes to your marketing approach to improve your ROI.
The Legal Marketing Index covers top practice areas and gives you specific and relevant information. The information helps your law firm to thrive in local and national litigation while maintaining the legal industry’s highest ethical standards.
Sharing the latest legal-marketing data and related information provides you with complete transparency on current marketing trends. Instead of scattering your marketing efforts across multiple channels and vehicles, the Legal Marketing Index delivers highly useful information that enables you to more specifically target your marketing efforts.
The CAMG Advantage
Consumer Attorney Marketing Group (CAMG) was founded in 2010 and earned a strong reputation for professionalism across all of its offerings. CAMG has conducted thousands of mass tort and single event legal-marketing campaigns nationally and regionally.
Our comprehensive suite of services includes response-driven legal marketing, contract servicing and acquisition, and retrieval and review of medical records. CAMG also offers phone management, telemarketing, data distribution, and publishing services.
All that you have come to expect from CAMG – ethical campaigns, complete transparency, and innovation – enable greater efficiency, success, and excellent service.
The Complete Package, Done Right
camginc.com • 800-600-CAMG
• Contract Processing • Phone Management • Telemarketing • Data Distribution
Table of Contents
| <a href="#msid">Monthly Spending Increases and Decreases</> | 8 |
|---|---|
| <a href="#ccql">Conversion of Calls to Qualified Leads by Practice Areas</> | 8 |
| <a href="#dmaoverview">DMA Overview by Market</> | 9 |
| <a href="#underspending">Top 20 Underspending DMAs</> | 10 |
| <a href="#overspending">Top 20 Overspending DMAs</> | 10 |
| <a href="#mcds">Most Calls per Dollar Spent/Highest Quality Calls Received</> | 11 |
| <a href="#nmlsam">2022/2023 National Monthly Legal Spend for All Media</> | 12 |
| <a href="#ynlsam">Yearly National Legal Spend for All Media</> | 12 |
| <a href="#nsd">National Spend - Digital </> | 12 |
| <a href="#st">Spanish Television</> | 13 |
| <a href="#mmsb">12-Month Media Spend Breakout</> | 14 |
| <a href="#nmsm">National Media Spend by Month</> | 14 |
| <a href="#ncdr">National Cable Dayparts Ranked by Last 12 Months' Legal Spend</> | 15 |
| <a href="#rnls">Top 10 Ranked Networks by Legal Spend</> | 15 |
| <a href="#militaryearplugs">3M Military Earplugs</> | 16-17 |
| <a href="#clj">Camp LeJeune</> | 18-19 |
| <a href="#cpap">CPAP</> | 20-21 |
| <a href="#elmiron">Elmiron</> | 22-23 |
| <a href="#hairstraightener">Hair Straightener</> | 24-25 |
| <a href="#herniamesh">Hernia Mesh</> | 26-27 |
| <a href="#meso">Mesothelioma/Lung Cancer</> | 28-29 |
| <a href="#nec">NEC</> | 30-31 |
| <a href="#paragard">Paragard</> | 32-33 |
| <a href="#paraquat">Paraquat</> | 34-35 |
| <a href="#pfas">PFAs</> | 36-37 |
| <a href="#roundup">Roundup</> | 38-39 |
| <a href="#socmed">Social Media Victims</> | 40-41 |
| <a href="#talc">Talcum Powder</> | 42-43 |
| <a href="#truvada">Truvada</> | 44-45 |
| <a href="#tylenol">Tylenol</> | 46-47 |
| <a href="#valsartan">Valsartan</> | 48-49 |
| <a href="#zantac">Zantac</> | 50-51 |
What is the Legal Marketing Index?
Consumer Attorney Marketing Group created the Legal Marketing Index to deliver
relevant and useful data about media spending and marketing trends that affect
the legal industry. Research done by media-marketing companies, CAMG’s
proprietary data, and response metrics help law firms to maximize their
marketing results while lowering their case-acquisition costs.
Monthly Spending Increases and Decreases
*CAMG Cumulative Response Data
**Calls are defined as calls when the call center rep started the intake questions
The dollars reported by Nielsen are approximations based on a 3rd-party source of planning costs. These rates are estimates of what an ‘average’ buyer would pay for a given ad. Nielsen does not inspect station logs for true costs paid. Because of that, Nielsen’s methodology, like all syndicated research, should be considered estimates.
8
DMA Overview by Market
*This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.
* 12 Month Spend (June 2022 – May 2023)
9
Top 20 Underspending DMAs **
*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey)
**Compiled from last 12 months of data from Top 100 DMA’s Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.
Top 20 Overspending DMAs **
*The index compares the results of the DMA to the average rate of all the markets in last 12 months. An index of 100 is on par with the National average. Anything above 100 (120 for example) means that the DMA on that line has more spend per person versus the National average by a factor of that amount over 100 (a 120 index would mean that DMA has a per capita spend 20% higher than the average market in this survey)
**Compiled from last 12 months of data from Top 100 DMAs Only
***This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot tv), excluding local cable.
10
Most Calls per Dollar Spent
Highest Quality Calls Received
Proprietary CAMG Response Data
11
2022-2023 National Monthly Legal Spend for All Media
(Including Digital)
This spend denotes all local media types (i.e. local internet, local magazine, local newspaper, outdoor, spot radio, spot TV), excluding local cable.
Yearly National Legal Spend for All Media
(Including Digital)
National Spend - Digital
Data provided by Nielsen Ad Intel
12
Spanish Television
2022-2023 National Monthly Legal Spend for Spanish TV
Top Spanish Networks Last 12 Months
Spanish: Network
vs. Cable TV
Data provided by Nielsen Ad Intel
13
12-Month Media Spend Breakout
National Media Spend by Month
Data provided by Nielsen Ad Intel
14
National Cable Dayparts
Ranked by Last 12 Months’ Legal Spend
Top 10 Ranked Networks by Legal Spend
May 2022 - Apr 2023
Data provided by Nielsen Ad Intel
15
3M Military Earplugs
From 2003 through 2015, the 3M Company and a subsidiary, Aearo Technologies, allegedly provided the U.S. military with defective Combat Arms earplugs. The U.S. military says the dual-ended earplugs were too short and often came loose, which exposed soldiers to loud noises made by firearms and explosive devices. The exposure allegedly caused tinnitus and hearing loss. The 3M Company agreed to pay $9.1 million to settle allegations that it did not disclose the defects when marketing the earplugs to the military.
Medical Record Data
Verification of Hearing Loss
Hearing Aids Prescribed?
Digital Data
Demographic Performance:
• 42% male
• 25 – 45
Platform:
• 96% Facebook
Device:
• 97% mobile
Delivery (Time of day):
• Highest concentration: 6 AM – 3 PM
Conversion Rate: 5.38%
Top-Performing Digital DMAs
(Highest Concentration of Response)
New York
Atlanta
Dallas-Ft. Worth
Los Angeles
Tampa-St. Pete (Sarasota)
Mobile-Pensacola (Ft. Walt)
Nashville
Philadelphia
Boston (Manchester)
Orlando-Daytona Beach-Melbourne
Intake Analysis
Proprietary CAMG Response Data
16
Call Volume
Heat Map
Top-20 DMAs
Eugene, OR
Great Falls, MT
Tulsa, OK
Mobile-Pensacola, AL & FL
Columbus-Tupelo, MS
Meridian, MS
Los Angeles, CA
Little Rock, AR
Anchorage, AK
Wichita Falls-Lawton, TX & OK
Sioux City, IA
Joplin-Pittsburg, MO
San Antonio, TX
Ft. Smith, AR
Waco-Temple-Bryan, TX
Duluth-Superior, MN & WI
Champaign & Springfield-Decatur, IL
Corpus Christi, TX
Santa Barbara-Santa Maria-San Luis Obispo, CA
Ft. Wayne, IN
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
17
Camp LeJeune
Veterans, active military, their families, and civilian workers at the USMC base in Camp Lejeune, North Carolina, might suffer from potentially deadly diseases caused by tainted water supplies. Potentially millions of people who spent at least a month on the base from about 1953 to 1987 might suffer from one or more cancers and other deadly diseases.
Several underground tanks leaked fuel and degreasers that leached into some of the water supply at Camp Lejeune. Inspectors also identified a now-closed off-base one-hour cleaner as a source of chemical contamination. The Camp Lejeune Justice Act enables survivors and families of deceased individuals and infants to seek remedies.
Intake Analysis
Proprietary CAMG Response Data
18
Call Volume
Heat Map
Top-20 DMAs
Charleston, SC
Greenville-New Bern-Washington, NC
Mobile-Pensacola, AL & FL
Wilmington, NC
Greenwood-Greenville, MS
Florence-Myrtle Beach, SC
Montgomery-Selma, AL
Meridian, MS
Macon, GA
Los Angeles, CA
Lafayette, IN
Albany, GA
Biloxi-Gulfport-Pascagoula, LA
Parkersburg, WV
Birmingham, AL
Gainesville, FL
Beaumont-Port Arthur, TX
Dothan, AL
Memphis, TN
Augusta, GA
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
19
CPAP
Philips Respironics in June 2021 recalled two of its ventilators due to concerns that users might swallow or inhale bits of degraded sound-abatement foam. Inhaling or ingesting small amounts of the polyester-based foam might pose serious health risks, including cancer.
The manufacturer recalled its bi-level positive airway pressure (also known as Bilevel PAP, BiPAP, or BPAP) and continuous positive airway pressure (CPAP) machines manufactured from 2009 through April 26, 2021. The U.S. Food and Drug Administration later issued a safety communication about the recall.
Intake Analysis
Proprietary CAMG Response Data
20
Call Volume
Heat Map
Top-20 DMAs
Greenwood-Greenville, MS
Palm Springs, CA
Dothan, AL
Fairbanks, AK
Montgomery-Selma, AL
Jackson, TN
Monroe-El Dorado, LA & AR
Hattiesburg-Laurel, MS
Meridian, MS
Jackson, MS
Columbus, GA
Beaumont-Port Arthur, TX
Springfield, MO
Columbus-Tupelo, MS
Lafayette, LA
Birmingham, AL
Abilene-Sweetwater, TX
Charleston-Huntington, WV
Biloxi-Gulfport-Pascagoula, LA
Evansville, IN
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
21
Elmiron
Elmiron (pentosan polysulfate sodium, PPS), which has been on the market since the 1990s, is an oral medication approved by the U.S. Food and Drug Administration to treat pain and discomfort associated with interstitial cystitis. Research studies link the medication to ocular toxicity and irreversible eye damage, including pigmentary changes in the retina, reported in literature as pigmentary maculopathy.
Ophthalmologists at the Emory Eye Center in Atlanta were among the first to observe this condition. Additional studies were conducted at Kaiser Permanente and Harvard. In June 2020, the FDA approved a warning label based on reports of patients who were diagnosed with eye damage and some form of retinal disease after long-term use of Elmiron. In December 2020, The U.S. Judicial Panel on Multidistrict Litigation (JPML) ordered all federally filed Elmiron lawsuits to be consolidated in the District of New Jersey.
Digital Data
Demographic Performance:
• 67% female
• 35-44 – 36%
• 45-54 – 28%
• 55-65 – 20%
Platform:
• 75% Audience Network
• 23% Facebook
Device:
• 93% mobile
Delivery (Time of day):
• Highest concentration (45%): 9 AM – 4 PM
Conversion Rate: 30.95%
Top-Performing Digital DMAs
(Highest Concentration of Response)
Los Angeles
New York
San Francisco-Oak-San Jose
Dallas-Ft. Worth
Miami-Ft. Lauderdale
Phoenix (Prescott)
Charlotte
Indianapolis
Biloxi-Gulfport
Birmingham (Ann And Tusc)
Intake Analysis
Proprietary CAMG Response Data
22
Call Volume
Heat Map
Top-20 DMAs
Dallas-Ft. Worth, TX
Las Vegas, NV
Ottumwa-Kirksville, IA & MO
Wichita Falls-Lawton, TX & OK
Quincy-Hannibal, IL & MO
Meridian, MS
New Orleans, LA
Rochester-Mason City-Austin, MN & IA
Alexandria, LA
Elmira, NY
Lafayette, IN
Little Rock, AR
Cedar Rapids-Waterloo-Dubuque, IA
Jackson, MS
Eureka, CA
Greenwood-Greenville, MS
Des Moines, IA
Odessa-Midland, TX
Omaha, NE
Mankato, MN
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
23
Hair Straightener
A 2022 National Institutes of Health study found women who used chemical hair straighteners more than 4 times per year faced more than double the risks of developing uterine cancer. Black women may be at higher risk for hair-straightening-related cancers due to increased use, including during childhood and teen years. Women diagnosed with uterine, endometrial, and ovarian cancer after using chemical hair straighteners have filed lawsuits against various companies, including L’Oréal (SoftSheen Carson, Dark and Lovely, Mizani) African Pride, Revlon, Soft & Beautiful, and other companies.
Intake Analysis
Proprietary CAMG Response Data
*All clients required at least one injury to qualify but many had multiple injuries.
24
Call Volume
Heat Map
Top-20 DMAs
Jackson, MS
Greenwood-Greenville, MS
Columbus-Tupelo, MS
Montgomery-Selma, AL
Meridian, MS
Biloxi-Gulfport-Pascagoula, LA
Memphis, TN
Birmingham, AL
Hattiesburg-Laurel, MS
Baton Rouge, LA
Monroe-El Dorado, LA & AR
Albany, GA
New Orleans, LA
Lafayette, LA
Columbus, GA
Mobile-Pensacola, AL & FL
Florence-Myrtle Beach, SC
Columbia, SC
Dothan, AL
Augusta, GA
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
25
Hernia Mesh
Surgical hernia mesh helps to repair damage caused by hernias but is associated with many medical complications. The FDA says many patients complained about pain, infection, and recurring hernias. Many also cited bowel obstruction and adhesion and unintended side effects. The FDA says the complications often are related to the use of recalled hernia meshes. Thousands of lawsuits are pending against Bard/Davol, Ethicon/Johnsons & Johnson, Atrium, and Covidien.
Medical Record Data
Verification of Hernia Mesh implant:
Manufacturer
*Injury may include revision, replacement, removal, additional surgeries, etc.
Data obtained from qualified callers’ verified medical records
Digital Data
Demographic Performance:
• 46% male
• 35 – 54
Platform:
• 82% Facebook
• 18% Instagram
Device:
• 94% mobile
Delivery (Time of day):
• Highest concentration: 2 – 7 PM
• Overall strongest delivery: 10 AM – 7 PM
Top-Performing Digital DMAs
(Highest Concentration of Response)
New York
Los Angeles
Chicago
Philadelphia
Atlanta
Boston (Manchester)
Detroit
Tampa-St. Pete (Sarasota)
Dallas-Ft. Worth
Cleveland-Akron (Canton)
Orlando-Daytona Beach-Melbourne
Intake Analysis
Proprietary CAMG Response Data
26
Call Volume
Heat Map
Top-20 DMAs
Meridian, MS
Hattiesburg-Laurel, MS
Jonesboro, AR
Ottumwa-Kirksville, IA & MO
Jackson, TN
Lafayette, IN
Montgomery-Selma, AL
Elmira, NY
Columbus-Tupelo, MS
Beaumont-Port Arthur, TX
Quincy-Hannibal, IL & MO
Sherman-Ada, TX & OK
Springfield, MO
Greenwood-Greenville, MS
Memphis, TN
Mobile-Pensacola, AL & FL
Jackson, MS
Alpena, MI
Rockford, IL
Medford, OR
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
27
Mesothelioma/Lung Cancer
Asbestos refers to a group of silicate minerals that have been used for hundreds of years in construction and industry. Microscopic asbestos fibers that are inhaled in the lungs can remain for a long time. The build-up of these fibers can lead to asbestos-related conditions, including pleural plaque or effusion, asbestosis (which increases risk for lung cancer), lung cancer, and mesothelioma. People at high risk for asbestos-related mesothelioma and lung cancer include industrial trade workers and military veterans. Over 39,000 Americans die from asbestos-related diseases each year. Asbestos exposure is the number one cause of work-related deaths in the world.
Medical Record Data
Verification of Mesothelioma/Lung Cancer:
Records Mention Asbestos:
Digital Data
Demographic Performance:
• 58% women
• 55+
Platform:
• 78% Facebook
• 22% Audience Network
Device:
• 89% smartphones
Delivery (time of day):
• Highest concentration: 2 – 8 PM
Conversion Rate: 2.57%
Top-Performing Digital DMAs
(Highest Concentration of Response)
New York
Los Angeles
Miami-Ft. Lauderdale
Chicago
Houston
Intake Analysis
Proprietary CAMG Response Data
28
Call Volume
Heat Map
Top-20 DMAs
Beaumont-Port Arthur, TX
Albany, GA
Greenwood-Greenville, MS
Victoria, TX
Mankato, MN
Yakima-Pasco-Richland-Kennewick, WA
Joplin-Pittsburg, MO
Meridian, MS
Honolulu, HI
Columbus-Tupelo, MS
Mobile-Pensacola, AL & FL
Birmingham, AL
Wheeling-Steubenville, WV
Lima, OH
Burlington-Plattsburgh, VT & NY
Biloxi-Gulfport-Pascagoula, LA
Montgomery-Selma, AL
Corpus Christi, TX
Baton Rouge, LA
Alexandria, LA
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
29
NEC
Necrotizing Enterocolitis (NEC) is a potentially deadly bowel condition that affects about 1 in 1,000 infants who were born prematurely. The use of baby formula that contains cow milk could cause NEC, which might rupture the intestinal lining on premature infants. Many hospitals and care-services providers fed premature infants popular baby formulas, such as Similac and Enfamil, that include cow milk.
Intake Analysis
Proprietary CAMG Response Data
30
Call Volume
Heat Map
Top-20 DMAs
Glendive, MT
Sioux Falls-Mitchell, SD
Columbus-Tupelo, MS
Norfolk-Portsmouth-Newport News-Hampton, VA
Lafayette, LA
Greenwood-Greenville, MS
Des Moines, IA
Mobile-Pensacola, AL & FL
North Platte, NE
Alpena, MI
Sherman-Ada, TX & OK
St. Joseph, MO
Beaumont-Port Arthur, TX
Chico-Redding, CA
Meridian, MS
Montgomery-Selma, AL
Burlington-Plattsburgh, VT & NY
Augusta, GA
Quincy-Hannibal, IL & MO
Wichita Falls-Lawton, TX & OK
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
31
Paragard
The Paragard (Copper T-380A) intrauterine device (IUD) is implanted in the uterus for long-term contraception. In 1988, the U.S. Food and Drug Administration (FDA) first approved usage of the non-hormonal device for up to four years, which was extended to 10 years. The device is a T-shaped plastic frame. Copper wire coiled around the IUD produces an inflammatory reaction that is toxic to sperm and egg, preventing pregnancy. Insertion and removal is typically done in a medical office.
The FDA received thousands of adverse event reports. Subsequent investigations showed the arms would break at the shoulder during removal, which could leave broken fragments inside the uterine cavity, causing damage that can result in serious injuries, sometimes requiring surgical removal. In December 2020, the Judicial Panel on Multidistrict Litigation (JPML) issued a transfer order confirming the establishment of an MDL, transferring all federal cases to the Northern District of Georgia.
Digital Data
Demographic Performance:
• Female
• 35-44 – 46%
• 25-34 – 8%
• 18-24 – 13%
Platform:
• 54% Facebook, 46% Instagram
Device:
• 98% mobile
Delivery (time of day):
• 8 – 12 AM: 30%
• 9 AM – 4 PM: 23%
• 4 – 8 PM: 19%
Conversion Rate: 12.59%
Top-Performing Digital DMAs
(Highest Concentration of Response)
Los Angeles
New York
San Francisco-Oak-San Jose
Nashville
Orlando-Daytona Bch-Melbrn
Philadelphia
Sacramnto-Stkton-Modesto
Baltimore
Boston (Manchester)
Chicago
Intake Analysis
Proprietary CAMG Response Data
32
Call Volume
Heat Map
Top-20 DMAs
Tallahassee-Thomasville, FL & GA
Miami-Ft. Lauderdale, FL
Rapid City, SD
Clarksburg-Weston, WV
Eureka, CA
Grand Junction-Durango, CO
Yuma-El Centro, AZ
Corpus Christi, TX
Medford, OR
Utica, NY
Mobile-Pensacola, AL & FL
Los Angeles, CA
Eugene, OR
Paducah-Cape Girardeau-Harrisburg-Marion, KY, IL &MO
Macon, GA
Bakersfield, CA
Toledo, OH
Evansville, IN
Joplin-Pittsburg, MO
Duluth-Superior, MN & WI
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
33
Paraquat
Paraquat (Gramoxone, Orth Paraquat) is a chemical herbicide classified by the EPA as a Restricted Use Pesticide, restricted to commercial use by certified applicators due to its high toxicity. Epidemiological studies have linked exposure to an increased risk of developing Parkinson’s disease, as well as an increased risk of other serious health risks and death. Farmers and agricultural laborers are most at risk. In 2017, the first Paraquat/Parkinson’s Disease suit was filed against Syngenta and Growmark, manufacturers of paraquat products. Currently, numerous suits have been filed against Syngenta Crop Protection LLC, Syngenta AG, Chevron Phillips Chemical Company LP, Chevon U.S.A., Inc., and Growmark, Inc.
Intake Analysis
Proprietary CAMG Response Data
34
Call Volume
Heat Map
Top-20 DMAs
Ottumwa-Kirksville, IA & MO
Greenwood-Greenville, MS
Lubbock, TX
Columbus-Tupelo, MS
Sioux City, IA
Meridian, MS
Lincoln-Hastings-Kearney, NE
Jackson, MS
Glendive, MT
Des Moines, IA
Norfolk-Portsmouth-Newport News-Hampton, VA
Omaha, NE
Wichita-Hutchinson, KS
Beaumont-Port Arthur, TX
Lafayette, LA
Cedar Rapids-Waterloo-Dubuque, IA
Mobile-Pensacola, AL & FL
Birmingham, AL
Mankato, MN
Sherman-Ada, TX & OK
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
35
PFAs
The U.S. Environmental Protection Agency (EPA) recently proposed designating polyfluoroalkyl substances (PFAS) as hazardous substances. PFAS are more popularly referred to as “forever chemicals” and pose potential health threats to people and animals. PFAS commonly are used in packaging for foods and have been found in drinking water, food supplies, and farm animals.
The presence of PFAs spurred action at the state level. For example, Massachusetts Attorney General Maura Healey recently filed a lawsuit against dozens of manufacturers and accuses them of ignoring the potential dangers of PFAS for decades.
Intake Analysis
Proprietary CAMG Response Data
36
Call Volume
Heat Map
Top-20 DMAs
Hattiesburg-Laurel, MS
Albany, GA
Biloxi-Gulfport-Pascagoula, LA
Greenville-New Bern-Washington, NC
Meridian, MS
Dothan, AL
Norfolk-Portsmouth-Newport News-Hampton, VA
Mobile-Pensacola, AL & FL
Alpena, MI
Bluefield-Beckley-Oak Hill, WV
El Paso, TX
North Platte, NE
Montgomery-Selma, AL
Beaumont-Port Arthur, TX
Florence-Myrtle Beach, SC
Columbia, SC
Birmingham, AL
Gainesville, FL
Charleston, SC
Augusta, GA
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
37
Roundup
Roundup Weed and Grass Killer is a glyphosate-based herbicide originally produced by the Monsanto Company, which was acquired by Bayer AG in 2018. Since 1974, the herbicide has been sold to kill weeds without harming crops or plants. The World Health Organization’s International Agency for Research on Cancer has classified glyphosate as a possibly carcinogenic chemical and evidence suggests exposure to Roundup increases the risk for developing non-Hodgkin’s lymphoma, a blood cancer that starts in the lymphocytes, which are part of the body’s immune system. Monsanto has marketed Roundup as a safe product for decades, despite concerns about a link between glyphosate exposure and non-Hodgkin’s lymphoma, as well as other cancers.
Digital Data
Demographic Performance:
• 54% women
• 55+
Platform:
• 44% Facebook
• 39% Audience Network
Device:
• 71% smartphone
• 23% desktop
Delivery (time of day):
• Highest concentration: 1 – 7 PM
Conversion Rate: 3.07%
Top-Performing Digital DMAs
(Highest Concentration of Response)
New York
Los Angeles
San Francisco-Oak-San Jose
Honolulu
Chicago
Intake Analysis
Proprietary CAMG Response Data
38
Call Volume
Heat Map
Top-20 DMAs
Greenwood-Greenville, MS
Glendive, MT
Biloxi-Gulfport-Pascagoula, LA
Jonesboro, AR
Mobile-Pensacola, AL & FL
Alpena, MI
Medford, OR
Meridian, MS
Florence-Myrtle Beach, SC
Clarksburg-Weston, WV
Beaumont-Port Arthur, TX
Milwaukee, WI
Chattanooga, TN
Terre Haute, IN
Columbus-Tupelo, MS
Birmingham, AL
New Orleans, LA
Montgomery-Selma, AL
Sioux City, IA
Jackson, MS
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
39
Social Media Victims
According to mental health experts, the escalation of youth social media usage has resulted in a 50 percent increase in teen suicide over the past decade. Other problems associated with social media use among teens and preteens have included depression, eating and sleep disorders, sex abuse, and attempted suicide.
Disclosures from company insiders reveal social media companies used devious algorithms to attract vulnerable teens, exposing them to bullying and harmful communications. Teens are also targeted and sexually exploited by predators through encrypted messaging and live streaming services. Attorneys have been filing lawsuits against social media companies on behalf of victims and their parents.
Intake Analysis
Proprietary CAMG Response Data
40
Call Volume
Heat Map
Top-20 DMAs
Rockford, IL
Seattle-Tacoma, WA
Eureka, CA
Medford, OR
Abilene-Sweetwater, TX
Terre Haute, IN
Lafayette, LA
Albany, GA
Meridian, MS
Champaign & Springfield-Decatur, IL
Yakima-Pasco-Richland-Kennewick, WA
Little Rock, AR
Davenport-Rock Island-Moline-Quad City, IA & IL
Missoula, MT
Jackson, TN
New Orleans, LA
Evansville, IN
North Platte, NE
Joplin-Pittsburg, MO
Paducah-Cape Girardeau-Harrisburg-Marion, KY, IL &MO
Intake Analysis - Cont'd
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
41
Talcum Powder
Talcum powder has been a popular household product for generations and commonly is used baby powder and cosmetics. However, studies have shown a possible link between talcum powder use on the female genital area to an increased risk of developing ovarian cancer. The first study linking talcum powder to ovarian cancer was conducted in 1971.
Reuters reported in December 2018 that Johnson & Johnson concealed information for decades that its baby powder products were sometimes tainted with asbestos. More than 20,000 lawsuits are pending against Johnson & Johnson that claim the company failed to warn consumers and the medical community about an increased risk of ovarian cancer. In October 2021, the company split off its talc cases to a new corporate entity and declared bankruptcy for that entity. In February 2022 the bankruptcy filing was determined to be in good faith.
Medical Record Data
Verification of Ovarian Cancer:
If Deceased, Cause of Death:
Data obtained from qualified callers’ verified medical records
Digital Data
Demographic Performance:
• 57% women
• 25 – 44
Platform:
• 48% Messenger
• 38% Facebook
Device:
• 94% smartphone
Delivery (time of day):
• Highest concentration: 6 AM – 6 PM
Conversion Rate: 3.41%
Top-Performing Digital DMAs
(Highest Concentration of Response)
New York
Los Angeles
Chicago
Houston
Washington, DC (Hagerstown)
Intake Analysis
Proprietary CAMG Response Data
42
Call Volume
Heat Map
Top-20 DMAs
Norfolk-Portsmouth-Newport News-Hampton, VA
Columbia-Jefferson City, MO
Bakersfield, CA
Mobile-Pensacola, AL & FL
Greenwood-Greenville, MS
Joplin-Pittsburg, MO
Biloxi-Gulfport-Pascagoula, LA
Gainesville, FL
Columbus-Tupelo, MS
Jackson, MS
Lima, OH
Victoria, TX
Savannah, GA
Lubbock, TX
Abilene-Sweetwater, TX
Huntsville-Decatur-Florence, AL
Monroe-El Dorado, LA & AR
Montgomery-Selma, AL
Des Moines, IA
Alpena, MI
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
43
Truvada
Truvada and Truvada for PrEP®, manufactured by Gilead Sciences, Inc., are tenofovir disoproxil fumarate (TDF) medications prescribed to treat HIV infection and to reduce the risk of HIV infection. Both medications disrupt the reverse transcriptase enzyme that enables HIV-infected cells to replicate new viruses. Truvada has been linked to elevated risk for kidney and bone damage, including renal failure, decreased bone density, osteoporosis, and lactic acidosis. Lawsuits filed allege Gilead knew as far back as 2001 that Truvada was “highly toxic in prescribed doses and caused a risk of permanent and possibly fatal damage to the kidneys and bones.”
Medical Record Data
Verification of Truvada use:
Kidney Injury/Disease:
Kidney Injury/Disease:
Data obtained from qualified callers’ verified medical records
Intake Analysis
Proprietary CAMG Response Data
*All clients required at least one injury to qualify but many had multiple injuries.
44
Call Volume
Heat Map
Top-20 DMAs
Gainesville, FL
Baton Rouge, LA
Jackson, MS
New Orleans, LA
Lake Charles, LA
Baltimore, MD
Florence-Myrtle Beach, SC
Alexandria, LA
Tyler-Longview-Jacksonville, TX
Monroe-El Dorado, LA & AR
Montgomery-Selma, AL
Albany, GA
Hattiesburg-Laurel, MS
Greenwood-Greenville, MS
Shreveport-Texarkana, LA & TX
Greenville-New Bern-Washington, NC
Mobile-Pensacola, AL & FL
Tallahassee-Thomasville, FL & GA
Beaumont-Port Arthur, TX
West Palm Beach-Ft. Pierce-Vero Beach, FL
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
45
Tylenol
Medical and scientific research indicates a possible link between use of Tylenol (acetaminophen) during pregnancy and an increased risk for neurological conditions in children. Exposure may be most significant during the first trimester. These conditions include autism spectrum disorder (ASD), attention deficit hyperactivity disorder (ADHD).
Lawsuits are being filed against Johnson & Johnson on behalf of children who were exposed in utero who were diagnosed with ASD and ADHD.
Intake Analysis
Proprietary CAMG Response Data
46
Call Volume
Heat Map
Top-20 DMAs
Hattiesburg-Laurel, MS
Biloxi-Gulfport-Pascagoula, LA
Meridian, MS
Montgomery-Selma, AL
Greenwood-Greenville, MS
Jackson, MS
Memphis, TN
New Orleans, LA
Jonesboro, AR
Little Rock, AR
Alexandria, LA
St. Joseph, MO
Mobile-Pensacola, AL & FL
Albany, GA
Lafayette, LA
Columbus-Tupelo, MS
Monroe-El Dorado, LA & AR
Baton Rouge, LA
Champaign & Springfield-Decatur, IL
Parkersburg, WV
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
47
Valsartan
Valsartan is an oral medication that is used to treat high blood pressure and congestive heart failure. It belongs to a class of drugs called angiotensin receptor blockers (ARBs), which includes irbesartan (Avapro), losartan (Cozaar), and candesartan (Atacand). The manufacturers voluntarily recalled medications containing Valsartan after detecting the impurity NDMA. The Environmental Protection Agency classifies NDMA as a probable human carcinogen and says exposure to high levels of NDMA may cause liver damage.
Digital Data
Demographic Performance:
• 81% women
• 55+
Platform:
• 98% Facebook
Device:
• 70% smartphone
• 24% tablet
Conversion Rate: 1.35%
Top-Performing Digital DMAs
(Highest Concentration of Response)
New York
Philadelphia
Chicago
Dallas-Ft. Worth
Atlanta
Intake Analysis
Proprietary CAMG Response Data
48
Call Volume
Heat Map
Top-20 DMAs
Hattiesburg-Laurel, MS
Mobile-Pensacola, AL & FL
Lafayette, LA
Savannah, GA
Parkersburg, WV
San Antonio, TX
Greenwood-Greenville, MS
Biloxi-Gulfport-Pascagoula, LA
Corpus Christi, TX
Huntsville-Decatur-Florence, AL
Toledo, OH
Champaign & Springfield-Decatur, IL
Tucson, AZ
Jackson, TN
Little Rock, AR
Wilmington, NC
Anchorage, AK
Columbus, GA
Memphis, TN
Cedar Rapids-Waterloo-Dubuque, IA
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
49
Zantac
A growing number of lawsuits filed across the country allege plaintiffs developed various cancers after using Zantac, a popular heartburn medication. Allegations indicate that ranitidine, an active ingredient in Zantac, produces Nitrosodimethylamine (NDMA), which is associated with the development of cancers of the bladder, kidney, stomach, colorectal cancer, and other cancers along the digestive tract. A citizen’s petition filed with the FDA in September 2019, called for a recall of the heartburn medication. Sanofi and other manufacturers issued voluntary recalls of the medication and numerous retailers pulled the medication off the shelves.
Intake Analysis
Proprietary CAMG Response Data
50
Call Volume
Heat Map
Top-20 DMAs
Glendive, MT
Sioux City, IA
Ottumwa-Kirksville, IA & MO
Greenwood-Greenville, MS
Des Moines, IA
Mobile-Pensacola, AL & FL
Albany, GA
Alexandria, LA
Shreveport-Texarkana, LA & TX
Columbus-Tupelo, MS
Charlottesville, VA
Little Rock, AR
Davenport-Rock Island-Moline-Quad City, IA & IL
Albuquerque, NM
Baton Rouge, LA
Traverse City-Cadillac, MI
New Orleans, LA
Springfield, MO
Jacksonville, FL
West Palm Beach-Ft. Pierce-Vero Beach, FL
Demographic Analysis
Media Analysis
Proprietary CAMG Response Data
Data provided by Nielsen Ad Intel
51
CAMG is an advertising agency that works exclusively with law firms. Our transparent approach provides your firm with media schedules, pricing, and performance metrics every week. We combine media-buying expertise, industry experience, and intensive analytics to deliver the most effective TV, radio, out-of-home, paid social, and digital campaigns.
We specialize in helping law firms go directly to consumers to acquire new cases with no back-end referral fees. We use extremely efficient tracking, analysis, and optimization processes to ensure your case costs are as low as possible.
Steve Nober
Steve Nober, Founder and CEO of Consumer Attorney Marketing Group (CAMG), has been a major force in the Advertising, Internet and high-tech media industries for almost three decades.
Steve has an extensive background in mergers & acquisitions as well as private equity and venture capital fundraising. He served as President & COO of Mercury Media, one of the industry’s largest direct response media management agencies in the country. Prior to Mercury, Nober served as President & COO of TouchCommerce, the online leader in chat technology, call center management and online conversion solutions.
It is Steve’s aim to stay on the cutting edge of best marketing practices that lead to the highest level of success for his clients at no risk to their ethical standing. As such, he has made CAMG’s proprietary data available to clients with the trademarked Legal Marketing Index®. With detailed, in-depth demographic information, spend data, heat maps and more for mass tort and single event practice areas, CAMG is set apart in the industry as the provider of relevant, up-to-date information.
Steve speaks nationwide regarding CAMG’s best practices and conducting ethical and highly successful marketing campaigns. He serves on Electronic Retailing Association magazine’s advisory board and contributes to its monthly publication. He is also an active member of the Direct Response Marketing Alliance (DRMA) and is on the California State University Northridge (CSUN) Executive Alumni Board, where he speaks regularly in the Business and Marketing academic departments.
A longtime marathon runner (45), ultra-marathon runner (15), and Ironman triathlete, Steve is dedicated to hard work and pushing beyond the limits in both his personal and professional endeavors. He resides in the Los Angeles area with his wife and has two sons.
