What We Do

What we do

CAMG is an advertising agency that works exclusively with law firms. We deliver the full spectrum of media – Television, Print, Out-of-Home, and Radio. Our transparent approach provides your firm with media schedules, pricing, and performance metrics each week. With our media buying expertise, industry experience, and intensive analytics we are able to deliver the most effective marketing campaigns.

  • Television – National Broadcast, Local Broadcast, National Cable, and Local Cable TV
  • Print – National, Regional, and Local
  • Out-of-Home – Branding, Directional Media
  • Radio – Network, Local, Digital, Promotional

There’s more. CAMG’s six service divisions allow you to vertically integrate all of your marketing needs with just one partner. Our divisions include: Response Driven Marketing, Contract Processing, Medical Record Services, Call Center Services, Data Publishing, and Phone Management.

“Our goal is to provide your firm with the lowest possible case acquisition cost and to give you the ability to control volume on a weekly basis. Easy enough, right?” – Steve Nober, President & CEO

Tracking and Optimization

We track everything

Whether you use a vanity number or one of our 800 numbers, your campaign will always be optimized to make sure every dollar is spent efficiently. CAMG uses unique numbers on every ad to track which stations, days, and day-parts are producing the best results. Our media team crunches all of the data to make logical buying decisions every week. That means your budget goes directly to specific placements that have been proven to work.

This process happens each and every week as long as you’re with us. We are completely transparent, and you will see the cost per call, cost per contract, and cost per signed agreement weekly as long as you’re with CAMG.

Creative

Start with a creative that works

“CAMG has two professional studios, a creative writing team and years of experience in the production of legal commercials.  Ads can be filmed at your offices or one of our locations.”

Media Buying

Leverage our buying power

Traditional methods of media buying can be extremely ineffective due to long-term contracts. If the media isn’t working for you, then no long-term discount will be big enough.

Our media buying team can purchase media in both your local market and on a national level. We utilize the “direct response” model to provide you with deeply discounted rates as well as budget leverage – ultimately achieving the most calls per dollar.

Intake Services

CAMG Call Centers

CAMG helps you manage the intake of all the calls that are generated from your campaigns. We will set you up with our in-house 24/7/365 live answering service that qualifies leads and transfers them to you by phone or email, depending on your preference.

Your calls will be handled with care by our intake specialists who are specifically trained in legal terminology and legal intake best practices to make sure your first-time callers are met with empathy and professionalism. Additionally, we offer bilingual services. Because our team understands how to correctly classify cases with skill and confidence, your callers will never know that they aren’t part of your office.

Performance Based Reporting

Here’s how our performance reporting works:

We can help.

Whether you’re already running marketing campaigns and looking to improve your results or are considering launching a campaign, we’d love to discuss a customized strategy that will work for you.